Thursday, February 20, 2014

Announcing the official launch of SIMLab!

We've certainly been Constructing Amusement 'round here.  But look, there's a lab now!

Watch this space for more developments soon.


Media Contact:
Don Heider
School of Communication
Loyola University Chicago

School of Communication at Loyola University Chicago Launches The Social & Interactive Media Lab (SIMLab)

CHICAGO, February 17, 2014 — The School of Communication at Loyola University Chicago is pleased to officially launch its Social & Interactive Media Lab (SIMLab), an interdisciplinary research environment dedicated to the in-depth study of social phenomena between society and technology. The space will serve as a hub for faculty and advanced students to research and develop collaborative projects that help drive the conversation on social issues in digital communication.

The SIMLab Open House will be held on Friday, February 21, 2014 in Room 016 at Loyola University Chicago’s School of Communication, 51 E. Pearson, Chicago. The event will be held at 3:00p.m. to 5:00p.m. and will feature a Q&A session with guest speaker André Brock, Assistant Professor at the University of Michigan in Communication Studies. Brock’s work on analyzing racial identity on the Internet and other digital technologies kicks off a series of discussions on technology and society hosted by SIMLab.

In addition to establishing a forum for critical conversation, SIMLab advances high-impact research in digital communication through engagement with cutting-edge technologies and practices. With several projects already being developed, the facility provides the space and resources for participants to conduct social scientific research in communication, with major themes in social media, advertising, journalism, games, and social justice in a digital era.

“Creating a space that considers society as part and parcel with technological development is very exciting,” says Dr. Florence Chee, Assistant Professor in the School of Communication at Loyola University Chicago and Co-Founder of SIMLab.  “We have a lot to learn from a multitude of perspectives as we tackle the emerging challenges of a digital era.”

Through engaged and collaborative learning, SIMLab provides insights into our everyday interactions with culture and technology, promoting discussion and debate while engaging with current sociotechnical phenomena. SIMLab also promotes opportunities for high-level professional development in digital communication through cutting edge media, communication, computer and network facilities. 
Located in the heart of downtown Chicago on the Magnificent Mile, Loyola’s School of Communication provides an ideal setting for integrating study with practical application in the expanding field of communication. For more information and to book tickets, visit Eventbrite. Like us on Facebook at or Twitter at @SIMLabChicago.

About Loyola University Chicago
Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, with nearly 16,000 students. Nearly 10,000 undergraduates hailing from all 50 states and 82 countries call Loyola home. The University has four campuses: three in the greater Chicago area and one in Rome, Italy, as well as course locations in Beijing, China; Saigon-Ho Chi Minh City, Vietnam; Vernon Hills, Illinois (Cuneo Mansion and Gardens); and a Retreat and Ecology Campus in Woodstock, Illinois. The University features 10 schools and colleges, including the Quinlan School of Business, Marcella Niehoff School of Nursing, Stritch School of Medicine, College of Arts and Sciences, School of Communication, School of Continuing and Professional Studies, School of Education, School of Law, School of Social Work, and GraduateSchool. Consistently ranked a top national university by U.S.News & World Report, Loyola is also among a select group of universities recognized for community service and engagement by prestigious national organizations like the Carnegie Foundation and the Corporation for National and Community Service. To learn more about Loyola, visit, “like” us at, or follow us on Twitter via @LoyolaChicago or @LoyolaNewsroom.
- Loyola -


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