Women like gadgets, but they have to be useful

Quoth the CBC, in a story about women and gadgets. Seems that what is becoming conventional wisdom nowadays is that while men seem to be early adopters of tech gadgets for often no other reason than "fun" or that it's "the latest"--women are the ones that companies are really starting to pay attention to because they require "utility."
"For guys it's about entertainment, and a bit frivolous, while women actually use it."

Thanks Emm.