Online Games and Digital Ethnography
It is part of The International Encyclopedia of Digital Communication and Society. So many good articles, with a handful of them provided as samples.
Culture. Technology. Discuss.
Florence Chee is an Assistant Professor of Digital Communication at Loyola University Chicago, investigating the sociocultural contexts of technology engagement and experience. She has designed and conducted ethnographic fieldwork studies on how and why people play games, which include sites in Asia, Latin America, Europe, and the Middle East. Her work can be found in Games and Culture: A Journal of Interactive Media, Popular Communication, and in the book Gaming Cultures in Asia-Pacific, from Routledge. Journey with her on Twitter @cheeflo