eSports to be televised on CBS
From geekdom to mainstream:
Still, for most of the last two decades gaming has been considered an odd, insular subculture, the territory of teenage boys and those who never outgrew their teens. But now, as the first generation of gamers flirts with middle age, and as family-friendly game systems like Nintendo’s Wii infiltrate living rooms around the country, video games are beginning to venture beyond geekdom into a region approaching the mainstream.
With mainstream dollars:
The dollars are already quite mainstream. Americans bought about $13 billion worth of video game systems and software last year, more than they spent at the film box office (around $10 billion). Advertisers for Sunday’s broadcast include KFC, Intel and the Marines.
Modeled after the Korean games spectacle:
For gamers, the national model to emulate is South Korea, where video games are one of the dominant pop-culture pastimes and where there are at least three full-time video game television networks akin to ESPN. But for now, they and the rest of the viewing public will have to make do with this first attempt at making games a mass spectacle.
It'll be interesting to see where eSports is going in North America.
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